"Agribusiness Matters" is now "Krishi.System"

I am changing the organizing logic of my purpose and life work.

Dear Friends,

I am rebranding “Agribusiness Matters” to “Krishi.System”

The word Krishi is a catchall phrase for agriculture across various Indian languages.

Legend goes that Krishi was introduced by a King called Pṛthu who leveled the earth’s surface, milked the earth (as a form of cow) to obtain seeds of food grains, and established agriculture after his subjects had previously lived only on fruits and roots. The earth is called Prithvi (Pṛthivī) after him.

Why go into all of this? Why am I dropping a global name (at the risk of losing global audience) for a more local name? Well, isn’t that why we pursue entrepreneurship?

Unlike other domains, agriculture carries culture in its belly. And that has deep repercussions in transforming food and agriculture systems across the world. Not just in countries like India that have a deep positive affinity with religion and culture, unlike the rest.

It is equally applicable for countries like, say, UK where I met farmers and regen investors last month passionately striving to rewild the food and agriculture systems of the English soil and revitalize their forgotten rural culture.

I explored this framework here

Krishi.System encapsulates and aligns with my evolving panoramic thesis of transforming of food and agriculture systems that goes far beyond agribusiness and agritech.

The name “Agribusiness Matters” was conceived in my earlier agritech product manager era. The name served its subversive purpose of having a market-friendly title while I nursed deeper, illegible ambitions. Now, I don’t have to play this subversive game any more. I can afford to be straight about my ambitions.

As I complete six years of entrepreneurship, a lot of things have changed.

→ My business is evolving into a hybrid for-profit AND not-for-profit entity. In the recent past, I have received grants from donors who appreciate the importance of scaling agritech ecosystem engineering. And I want to experiment what it takes to build a hybrid community-centric organization.

→ I am in the middle of exciting incubation, narrative, ecosystem building projects with non-profit and for-profit players across India and South Asia.

→ I am currently in the middle of setting up an agritech fund (Think of AgFunder for the Indian context) with a few friends. Another fund with a few agritech founder friends is also in the cards.

→ With five retreats under the belt, I am planning an Organic Agripreneurs Retreat in January 2026 and Bihar (one of the poorest states of India which is going for elections today) Agripreneurs Retreat in April 2026. I am doing an Agripreneurs Meetup in Sri Lanka in Dec 2025.

→ I’m doing my first seminar on my great-grand father’s 1908 book on Agriculture with few wise friends to navigate the complexity around land, decolonization and history. (Its a private event. If you want to join in, do mail me)

→ After Global Agritech 101, I am slowly working on my next course on History of Indian Agriculture. Registration form is available here.

→ My next ebooks on DPI and Farm Laws should be out soon. My son wants me to sketch a dogman (his favourite) style comic book that explains how Food and Agriculture Systems work to kids.

As you can see, my work is becoming much more expansive beyond my imagination and Community is becoming the centralizing logic of my work. And hence, I am migrating from Substack to Nas.io.

I have paused paid subscriptions in Substack indefinitely. Substack doesn’t have a neat way of closing down a paid newsletter. And hence I would request if subscribers start afresh in Nas.io where I will resume regular programming.

If you are still particular about refund, do DM me. I will see what best I can do.

For the longest period of my life, I was more interested in building communities than organisations. Back then, it was a risky move. Now, it is the most rewarding journey of my career.

Every time I see a commons land used as a dustbin or in a completely degraded state, I’m reminded why my mission at is a long game.

We have forgotten the power of communities and commons. Even though we have social instincts that do remind us of this ancient memory, we work hard under the scary delusion that we are individuals and our actions aren’t entangled with others.
My underlying thesis is that when we rediscover the power of commons, we discover our ability to be resilient in the wake of climate emergency.

Krishi.System will be the world’s largest community of changemakers transforming food and agriculture systems. I don’t care how bleak food and agriculture systems currently look in the wake of Climate Chaos.

I am doing what I can so that when I hang my boots, I can tell my son either how I contributed to India being a vibrant rural economy by 2047 (when she celebrates 100 years of Independence) or in the worst case, let him know that his father did his best amidst maddening climate chaos.

My new house in Nas.io is getting renovated and I will migrate my newsletter archive soon. I hope you join me in this journey:)