Is “Two Brothers Organic” staring a Hamletian “Organic” Identity Crisis?
State of Agritech -5th February 2026
1/ Is “Two Brothers Organic” staring a Hamletian “Organic” Identity Crisis?
Why does a company with ECOCERT, USDA Organic, and NPOP certifications still feel compelled to prove they're glyphosate-free? Doesn’t it point to something broken in how consumers perceive the organic label itself?
2/ The Rain Shadow of India-EU deal
What happens when there are no protections for key agricultural sectors? What if India had allowed New Zealand dairy to enter the Indian dairy sector, much like Sri Lanka did? Can we run a thought experiment to understand the rain shadow-side of India-EU deal ? How does Amul compare with Fonterra? Can we contextualize these thought experiments with climate realities from CEEW survey on Indian Dairy?
3/ Evaluating the Impact of World Bank’s PoCRA (Project on Climate Resilient Agriculture
In 2017, the World Bank approved Maharashtra's Project on Climate Resilient Agriculture (PoCRA)—a $600 million intervention targeting the state's most drought-vulnerable districts. Seven years later, the World Bank’s Implementation Completion Report awarded the project an “overall satisfactory” rating. Pooja Prasad’s Impact Analysis of the project in a peer-reviewed journal specializing in water governance reveals something far more troubling: PoCRA may have actually reduced climate resilience while exacerbating the very inequities it claimed to address.
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